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Book chapter
A history of the Arabic language and the origin of non-dominant varieties of Arabic
To comprehend how Arabic became a pluricentric language, we need to navigate through its rich history. In this paper, I focus on three stages in the development of Arabic: Classical Arabic, Middle Arabic and Modern Arabic. I explain how the fate of Arabic was permanently sealed in the Classical period...Aboelezz, Mariam
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Book chapter
'Columen Vitae': pharmaceutical packaging, 1750-1850
Medical products, predominantly sold by newspaper and book printers, became the most heavily advertised branded good throughout the eighteenth century. Proprietary medicines were big business and so counterfeits were rife; protecting the brand was crucial. Proprietors aimed to convince consumers of the medicine’s authenticity, its reliability and, on occasion, its...Basford, Jennifer
promotional material, branding, material culture, proprietary medicines, and eighteenth century
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