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Abstract
No Pain no Gain: Discourses of Fear and Allegiance in Media PreOlympic Discourse
This paper will present an analysis of coverage of Olympic-related issues in the British press in the run up to London 2012. In particular, it will concentrate on two distinct, yet related, themes: fear and contradictory statements on the need to support the event. It draws inspirations from the observation...Bacchini, Simone