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2012
Conference paper (unpublished)
‘If the package is right, the pills are right’: Proprietary medicines, branding, and advertising, 1650-1850
Medical products, predominantly sold by newspaper and book printers, became the most heavily advertised branded good throughout the seventeenth and eighteenth centuries. This fact, combined with the ever-increasing availability of digitised contemporary newspapers, has generated important work upon their advertisement and distribution. These studies have considerably enriched our understanding of...Basford, Jennifer
branding, material culture, advertising, proprietary medicine, and packaging