Risultati della ricerca
Conference paper (unpublished)
‘If the package is right, the pills are right’: Proprietary medicines, branding, and advertising, 1650-1850Medical products, predominantly sold by newspaper and book printers, became the most heavily advertised branded good throughout the seventeenth and eighteenth centuries. This fact, combined with the ever-increasing availability of digitised contemporary newspapers, has generated important work upon their advertisement and distribution. These studies have considerably enriched our understanding of...