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2012
Doctoral thesis
'A commodity of good names' : the branding of products, c.1650-1900
Historians of consumption have perpetuated a specific reading and interpretation of early modern commodity branding, in which the relationship between proprietary interest and final consumer has been privileged. In addition, its primary goal has been portrayed as a means of differentiation in a market of homogenous goods. As such, 'branding'...Basford, Jennifer
branding, nationhood, liquid blacking trade, clay tobacco pipes, proprietary medicine, state formation, advertising, early modern British history, material culture, and packaging