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2012
Conference paper (unpublished)
‘If the package is right, the pills are right’: Proprietary medicines, branding, and advertising, 1650-1850
Medical products, predominantly sold by newspaper and book printers, became the most heavily advertised branded good throughout the seventeenth and eighteenth centuries. This fact, combined with the ever-increasing availability of digitised contemporary newspapers, has generated important work upon their advertisement and distribution. These studies have considerably enriched our understanding of...Basford, Jennifer
branding, material culture, advertising, proprietary medicine, and packaging
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2012
Doctoral thesis
'A commodity of good names' : the branding of products, c.1650-1900
Historians of consumption have perpetuated a specific reading and interpretation of early modern commodity branding, in which the relationship between proprietary interest and final consumer has been privileged. In addition, its primary goal has been portrayed as a means of differentiation in a market of homogenous goods. As such, 'branding'...Basford, Jennifer
branding, nationhood, liquid blacking trade, clay tobacco pipes, proprietary medicine, state formation, advertising, early modern British history, material culture, and packaging
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2016
Book chapter
'Columen Vitae': pharmaceutical packaging, 1750-1850
Medical products, predominantly sold by newspaper and book printers, became the most heavily advertised branded good throughout the eighteenth century. Proprietary medicines were big business and so counterfeits were rife; protecting the brand was crucial. Proprietors aimed to convince consumers of the medicine’s authenticity, its reliability and, on occasion, its...Basford, Jennifer
promotional material, branding, material culture, proprietary medicines, and eighteenth century