Risultati della ricerca
Conference paper (unpublished)
‘If the package is right, the pills are right’: Proprietary medicines, branding, and advertising, 1650-1850Medical products, predominantly sold by newspaper and book printers, became the most heavily advertised branded good throughout the seventeenth and eighteenth centuries. This fact, combined with the ever-increasing availability of digitised contemporary newspapers, has generated important work upon their advertisement and distribution. These studies have considerably enriched our understanding of...
Doctoral thesisHistorians of consumption have perpetuated a specific reading and interpretation of early modern commodity branding, in which the relationship between proprietary interest and final consumer has been privileged. In addition, its primary goal has been portrayed as a means of differentiation in a market of homogenous goods. As such, 'branding'...