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2016
Book chapter
'Columen Vitae': pharmaceutical packaging, 1750-1850
Medical products, predominantly sold by newspaper and book printers, became the most heavily advertised branded good throughout the eighteenth century. Proprietary medicines were big business and so counterfeits were rife; protecting the brand was crucial. Proprietors aimed to convince consumers of the medicine’s authenticity, its reliability and, on occasion, its...Basford, Jennifer
promotional material, branding, material culture, proprietary medicines, and eighteenth century