Medical products, predominantly sold by newspaper and book printers, became the most heavily advertised branded good throughout the eighteenth century. Proprietary medicines were big business and so counterfeits were rife; protecting the brand was crucial. Proprietors aimed to convince consumers of the medicine’s authenticity, its reliability and, on occasion, its safety and efficacy. This was in part achieved in the physical fabric of the product and its packaging, as well as through controlled distribution and marketing of the medicine.
There is 1 file associated with this work, which is available for download.
- Resource type
- Organisational unit
Arts and Humanities Research Council (AHRC)
- Funder project reference
- Series name
Palgrave Studies in the Enlightenment, Romanticism and the Cultures of Print
- Book title
The Material Cultures of Enlightenment Arts and Sciences
- Place of publication
- Official URL
- Additional information
The attached file is the author's accepted manuscript (peer-reviewed text without publisher copyediting).